US Open

Top Trends

• “lisbon news” and “funicular meaning” are breakout searches over the past day

• Wuthering Heights spiked +1,390% in the last day and is the top trending trailer and movie

• “chinese camp ca” is the top trending wildfire search, and “where is chinese camp california” is the top trending “where is…”

• “snl cast” is being searched more than ever before and Jeremy Culhane is the top trending related person over the past week

Entertainment

• “topanga” increased +1,050% after the Dancing with the Stars cast was revealed and “danielle fishel” is up +900%

• One of the top trending questions over the past day about Wednesday is “does wednesday control tyler”

• Radiohead has the top trending “tour dates” over the past day and “radiohead fan club” is a breakout search

Lifestyle

• “dermal piercing” is currently at an all-time high with “do dermal piercings hurt” being a breakout search over the past week

• “suede jacket” and “cropped trench coat” are now being searched more than ever

Sports 

• Novak Djokovic is the top trending athlete over the past day in the US and “djokovic dance” was a breakout search

• Bench-clearing brawl spiked +2,800% in the last day; people searching it are also searching the 1984 “braves padres brawl”

• “is there a salary cap in nba” is a breakout search over the past day, and the “clippers” are the top trending team searched with salary cap

Tennis

• Search interest in Naomi Osaka is at an all-time high globally, and “coco and naomi match time” was the top-trending “match time” in the past week

• “venus williams doubles” is the top trending “next match” over the past week and is currently at an all-time high

• Ben Shelton is the top trending retirement in the last week and “why did shelton retire” is a breakout search

• Clay courts are the most searched type of tennis court followed by hardcourt which is used for the US Open then grass court 

Top trending “what is…in tennis”

past week, US

1. A net ball

2. An underarm serve

3. A winner

4. A let court

5. The deuce court

Trending questions on hardcourt

past week, US

1. What is hard court tennis made of?

2. Is grass or hard court faster?

3. When did the US open switch to hard court?

4. Why is grass faster than hard court?

5. Why did the US open switch to hard court?

Shopping

• Search interest in “US open hats” and “us open outfits” spike every year but are both currently searched more than ever

• “where to buy us open hats” was the top-trending “where to buy” US Open merch item, followed by “where to buy tennis balls”

• Naomi Osaka has the top trending “labubu outfits” in the past week, and “naomi osaka labubu” is +600% more searched than “naomi osaka match time”

Top trending “US open outfit”

past week, US

1. Venus Williams

2. Aryna Sabalenka

3. Madison Keys

4. Coco Gauff

5. Naomi Osaka

Food and Drinks

• “Honey deuce cocktail” is currently searched at an all-time high as well as “raspberry liqueur” which is used to make the cocktail

• “how to make a melon ball” more than doubled over the past week with “what is a melon ball” being a breakout search

• “caviar chicken nuggets” increased +300% over the past week  and one of the top trending US Open food recipes was the shrimp scampi

• Search interest in “tennis drink” is at an all-time high globally with “raspberry liqueur” being one of the top trending searches

Trending US Open drink recipes

past week, US

1. Watermelon slice

2. Hugo spritz

3. Espresso martini

4. Pina colada

5. Mai tai